The Process

Projects are valuable,
we don't want to mess with yours.

Our Process

From the first call to the delivery, our process is well organized and will fit every project, we have a ready build system for each project type such as visual identities or User Experience design.this process helps us to know more about you and optimize both your time and your budget and making sure that what we will make will be useful and with a purposeThis is how we do it:

01.

Branding Process

We Diagnose

We start by knowing who you are, what you do, your core values, strengths and weaknesses, your positionning and what your aiming for, we analyse each aspect of your project and understand why do you need what you are asking us for, that way we can do a full study about your domain and competitors to understand the limits and how your brand should be.

We make concepts

we make concepts based on the diagnose we made, it’s the actual start of us thinking about creative solutions for your brand, that step requires sketching and brainstorming for the logo.

Finalizing the Logo

after validating the idea, we start turning it into an actual logo using tools like Illustrator, we work on the sizes, proportions and seeing if it is adaptable on all sizes, readable enough and what ways we can make it expand to more elements without losing it’s core message.

Working on the Style Guide

Once the idea of the logo is done, we need to make the full style guide of your business, so the fonts used, colors combinations need to be specified and create a guide on how you should use the logo so each support that you will make after we make the design should be coherent to the brand and follows the guide.

We Diagnose

same as on the branding We start by knowing who you are, what you do, your core values, strengths and weaknesses, your positionning and what your aiming for, we analyse each aspect of your project and understand why do you need what you are asking us for, we make also sure that you do have your branding figured out, logo and style guide, otherwise we won’t be able to do the website design since it will be actually just a random tought

We make the wireframe

after validating the brand and having the content for the website, we start making the wireframe mockup for each page and create a light prototype where we can then have a very close idea on the structure of the website without introducing any design, that way we cn focus on the UX and if the structure is solid.

We make the mockups

validating the wireframe means that it’s all good to go to start introducing the UI designs, we surely stick close to the style guide of the brand to stay coherent with your business, and we do create a prototype so you can again see how your website will look even before any development is made, that way if you do have any revisions, we can do them easily and discuss each element of the design, it makes it also simple because once validated, the code that will be made will be very clean.

We code the website

finally after making revisions, and validating the mockup and the prototype, it is time for us to start coding and turning this project to the actual website, this final step requires us to stick to the mockup we made and be sure that it’s fully responsive, loads quickly and bugs free.

02.

Website design process

We Help you take the better choice

We don't just create beautiful designs, we want it to be functional, we don't want you to invest on a video if we believe that it won't help, but we may advise you to do a website instead.

if you want a great-to-work-with design team to help create experiences people really enjoy, get in touch.

©2019 NovaTail™ Morocco. All Rights Reserved