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Web Design - User Experience - Wordpress - Shopify - Webflow - Typography -Web Design - User Experience - Wordpress - Shopify - Webflow - Typography -Web Design - User Experience - Wordpress - Shopify - Webflow - Typography -

The Process

Projects are valuable,
I don't want to mess with yours.

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the process novatail
From the first call to the delivery, my process is well organized and will fit every project, I have a ready build system for each project type such as visual identities or web design/development.

this process lets me know more about you, that way I can offer creative solutions that will optimize both your time and your budget, making sure that, whatever we will end up making, it will be useful for your goal.
01.

Branding Process

Diagnose

I start by knowing who you are, what you do, your core values, strengths and weaknesses, your positionning and what your aiming for, I analyze each aspect of your project and understand why you do need what you are asking me for, that way I can do a full study about your domain, business context and competitors to understand the limits, the advantages and how to help you.

Making concepts

I make concepts based on the diagnose we made previously, it’s the actual start of us thinking about creative solutions for your brand, that step requires brainstorming by going through mood-boards, and then do some sketches for the logo.

Finalizing the Logo

after validating the idea, I start turning it into an actual logo using tools like Adobe Illustrator, work on the sizes, proportions and seeing if it is adaptable on all sizes, readable enough and what ways we can make it expand to more elements without losing it’s core message.

Working on the Style Guide

Once the idea of the logo is done, we will need to make the full style guide for your business visual identity, so the fonts used, colors combinations need to be specified and create a guide on how you should use the logo so each support that you will make after we make the design should be coherent to the brand and follows the guide.

branding novatail
02.

Web design process

Diagnose

same as on the branding, starting by knowing who you are, what you do, your core values, strengths and weaknesses, your positionning and what your aiming for, analyze each aspect of your project and understand why you do need what you are asking me for, making also sure that you do have your branding/visual identity figured out, logo and style guide, otherwise we won’t be able to do the website design since it will be actually just a random thought.

Creating the wireframe

after validating the brand and having the content for the website, I start making the wireframe for each page and create a low fidelity prototype where we both can then have a very close idea of the structure of the website without introducing any design, that way we can focus on the user experience, tweak it and make sure that the final structure is solid, helping you achieve your goal from the website.

Making the mockups

validating the wireframe means that it’s all good to go to start introducing the user interface elements, sticking to your initial brand guideline to make sure your site design is coherent with your whole visual identity.
I will create a high fidelity prototype so you can check again how your website will look even before any development is made, that way we can go quickly through new iterations and revisions, optimizing by the end your time and making sure that this is indeed the site that you want for your business.

Coding the website

finally after making revisions, and validating the mockup and the high fidelity prototype, it is time for to start actually developing the website, this final step requires us to stick to the mockup we made and be sure that it’s fully responsive, loads quickly and bugs free.

web design novatail

I Help you take the better choices for your business

I don't want to just create beautiful designs without any necessity, we want it to be functional and meaningful and will actually help you, I don't want you to invest on a creative solution if I believe that it won't help your business.
But instead, after analyzing your project, I will suggest other solutions that i'll believe in.