Case Studies


Mediterranean Street Food Restaurant

Project Summary

full visual identity design based on the traditional folklore "Tanoura", so i ended up making a unique and adaptable logo to work great with their restaurant

ABout us novatail

Tanoura : Origins

The Tanoura comes from Sufi whirling (or Sufi turning)
(Turkish: Semazen) and it is a form of Sama or physically active meditation which originated among Sufis, and which is still practiced by the Sufi Dervishes of the Mevlevi order and other orders such as the Rifa'i-Marufi. It is a customary meditation practice performed within the Sema, or worship ceremony, through which dervishes (also called semazens,
from Persian  )سماعزنaim to reach the source of all
perfection, or kemal

This is sought through abandoning one's nafs, egos or
personal desires, by listening to the music, focusing on God,and spinning one's body in repetitive circles, which has been seen as a symbolic imitation of planets in the Solar System orbiting the sun.

The Mevlevi practice gave rise to an Egyptian form, tanoura, distinguished by the use of a multicolored skirt. This has also developed into a performance dance by non-Sufis, including dancers outside the Islamic world.

A Responsive Logo

The logo can be used on multiple colors and on any background without losing it’s core message

This version is smaller and bolder to be used on small sizes when it’s needed, it’s an extension of the original version of the logo, This version can be used on Favicons, stamps and more