We start by knowing who you are, what you do, your core values, strengths and weaknesses, your positionning and what your aiming for, We analyze each aspect of your project and understand why you do need what you are asking us for, that way we can do a full study about your domain, business context and competitors to understand the limits, the advantages and how to help you.
We make concepts based on the diagnose we made previously, it’s the actual start of us thinking about creative solutions for your brand, that step requires brainstorming by going through mood-boards, and then do some sketches for the logo.
after validating the idea, we start turning it into an actual logo, work on the sizes, proportions and seeing if it is adaptable on all sizes, readable enough and what ways we can make it expand to more elements without losing it's core message.
the Style Guide
Once the idea of the logo is done, we will need to make the full style guide for your business visual identity, so the fonts used, colors combinations need to be specified and create a guide on how you should use the logo so each support that you will make after we make the design should be coherent to the brand and follows the guide.